The feeling that everything is connected… that’s the magic of audio branding
One of the last sessions was covered by Thomas Giger, Branding Consultant & Partner at PURE Jingles from Netherlands, who spoke about programming strategies for Audio Branding. It all started with cart machines in the 50's-90's and it is evolving more day by day. What will be there tomorrow? Will AI be
Journalists as guide dogs, not just watch dogs
“What effect does the current news cycle have on your mood?” is the question Jeremy Druker, the Executive Director in Transitions (TOL) and Meenal Thakur, Project manager & solutions journalism trainer posed to the audience. Depressed, hopeless, powerless, anxious. Those are some of the most repeated responses not only within the journalist
Radio & Podcasting – the Cain & Abel of audio content
Radio and podcast are siblings whose relationship tends to be rather complicated. Using the metaphor of Cain and Abel, Mike Fitzpatrick, the Director of Mediafitz, an audio and talent development company, states the two brothers do not always cooperate as they could. While radio - the older brother - is worried being upstaged
An insight into Czech radio stations
Martina Rihova introduced one of the most known radio stations in the Czech republic – Evropa 2, which has been on the market since the 60s. “We have news on our programme, but just because of the license,” she pointed out at the beginning when asked what the station is about. Evropa
The News Agents Loosen up a Tie
Creating a successful new daily podcast requires a specific combination of different skills and assets. „You cannot bulls*it chemistry.“ says Dino Sofos, executive producer of The News Agents. About a year ago Dino Sofos came up with an idea – creating a daily news podcast with a human touch. There has been enough
Cool tools for your radio station from the world of Podcasting
Podcasting is largely based on the traditional radio format, but how can radio learn from podcasting? James Cridland - radio futurologist and editor of Podnews, informed an eager session about the tools and tricks mainstream radio can take from the medium that 40% of the population is listening to. Transcripts, remote recording software,
“You are not entitled to an audience; you earn it through the choices you make”
Nobody can predict exactly what will happen in the future, but if anybody could, these 4 would be the first ones to ask. The first speaker of the session, Arielle Nissenblatt, founder of EarBuds Podcast Collective, personally recommended recording videos for your podcasts to be safe, because we never know what kind of
Radio has killed too many songs, too soon
“Music research is both science and art,” believes Francis Currie, International Audio Consultant and partner in specialist radio research company, Francis Currie Consulting. Research can help to discover which music people enjoy but on the other hand, relying too much on the research might mean missing not-yet-discovered talents. Proper research depends on
Creating a Culture of Trust and Security: Lessons from Media Outlets
Jan Cibulka works for Czech public service broadcaster Czech Radio as a data journalist, responsible for creating stories from data, charts and interactive visualisations, supporting newsrooms with analytical and technological knowledge and more. Jan said that common online crime is phishing and the takeover of media personality accounts which could harm the newsroom.
Taking a station from good to great
As a radio station, you need to stand out. But that does not necessarily mean rebranding the station - you need to reawake the listeners. Constantly. Transform our 10, 20, 30, 40-year brands into believable, modern, connected audio services. The same station in a new disguise, with roots in its history, but
