Red Bull and KFC brand managers explain why they don't like radio - but can Ralph van Dijk change their minds? No matter how compelling the audience data, aspirational brands simply don’t feel at home on radio, Ralph van Dijk (Eardrum, Australia) said. Toe-to-toe with Thomas Grabner (Kastner and Partners, Austria), who oversees brands

In different sessions at the Radiodays Europe, there were some successful presenters and program directors talking about this topic. There were for example Cilla Benkö, Director General at SR in Sweden, and the hosts Annemieke Schollaardt at NPO Radio 2 in Netherlands, Angi Taylor at KISS-FM in Chicago and Ivana Miseric at

This session explored some of the countries that have begun to report all audio - live and time-shifted, broadcast, online and podcast – all in the same measurement. Emmanuelle Henry (Radio France, France) commented: “Less than 80% of people are listening to French radio – the question is whether those people are really

Wilfried Runde (Deautsche Welle, Germany) and Vincent Ryan (Google News Lab, France) asserted that the basic rules of journalism are being challenged more than ever in this era of fake news. They gave multiple examples of fake news across natural disasters and terrorist attacks. Runde stated that to stick to the truth and to

Glen Mulcahy (Founder of Titanium Media, Ireland) showed some of the key platforms, apps and devices to produce and market audio and news. Until recently, Mulcahy was the innovation lead with station RTÉ.  Over the last five years he has inspired and driven the growth of mobile journalism within RTÉ’s newsroom and across other

Staxx Williams (Creative Services Director, Z100, USA) kicks off with the idea that sonic scenery can enhance a message as he runs through the imaging and jingles they use at Z100 in the USA. Staxx talks about branding in today's continuously evolving mediascape and tells us: “You can use sound to tell a story and

Travis Kemp (Consulting, Coaching & Organisational Psychologist, Australia) shared his knowledge of Cognitive Behavioural Sciences – and what it can do for radio, in terms of getting the best out of talent, improving performance and getting good results. “At the end of the day – we are all only human, even presenters”, Travis

Orb Media is a global journalism organisation telling stories that matter to billions of people around the globe. The organisation’s multimedia journalism fuses original research and data analysis with newer forms of social journalism. They turn the public into a reporting resource and resort to old school, on-the-ground reporting in multiple countries

Norway is the only country in the world that has fully digitised  national radio. When the last FM-signals were switched off in December, the stations responsible for 95% of Norwegian radio listening had no choice but to move to digital radio, completing a long transition to DAB as the broadcasting platform became

Do you want to make money with branded content or would you rather your DJs create authentic content that fits the station? According to Dieuwertje Valentijn (Programme Manager, Qmusic, the Netherlands), the media landscape has changed. Social media is growing and so the role of a DJ has evolved - it’s not about