Brands are constantly fighting for our attention. What can radio stations do to stand out and be heard above the noise? Tom Van der Biest (Brandy, Belgium) shared insights and branding examples from around the world, along with practical advice for how to add emphasis to a radio station's sonic branding. Radio stations

Radio's taking a huge share of our audio consumption, but how do we monetise that? Even in an age of flashy visuals, online banners, and targeted social media ads, radio remains a powerful advertising tool, said Dan Healy (RTÉ, Ireland). Why then are agencies leaving radio? Agencies think radio is old and ugly

Four top-level radio executives from across Europe came together to share their views on the challenges and opportunities for broadcasters today. Cilla Benko (Swedish Radio) opened the session by reflecting positively on the opportunities open to audio – from the start of the podcast boom to personalisation. She said that “It’s more than

Telling real stories in imaginative and immersive ways is at radio’s core. Sound documentaries offer a wealth of creative possibility for producers to combine many popular radio formulas - such as interviews, fiction and literature - in order to explore a topic in depth. And with the rise of podcasts and new

Telling real stories in imaginative and immersive ways is at radio’s core. Sound documentaries offer a wealth of creative possibility for producers to combine many popular radio formulas - such as interviews, fiction and literature - in order to explore a topic in depth. And with the rise of podcasts and new

Ina Tenz (Antenne Bayern, Germany) has been working on new podcast and app-based technologies. She highlighted the value of competition beyond classic competition borders. Antenne Bayern in Munich has built a new radio listening app, with road warnings and safety messages which pop up. Caroline Grazé (Radiodayer Worldwide, Germany) focussed on the Radioplayer

The BBC’s Audience Researcher, Emma Theedom, demonstrated how the BBC is “future-proofing” news programming on BBC Radio. For seven years, she's been telling “higher-ups” that audience figures have been declining, and she blames it on social media.   Audiences today are moving away from traditional broadcast media, with its linear programming structure and attention-demanding

It used to be straightforward to forecast the future, but not anymore. According to Ben, no matter what industry you are in, forecasting horizons is now a problem. It means that we can’t make plans in a way we used to. So how do we think about the future? Ben thinks a rules-based

BWhen a radio conference opens in 2018, a smart speaker has to be on the stage, saying 'hello'. This came very fast as smart speakers became available to the mass market only in 2016.  A smart speaker is a type of wireless speaker and voice command with an integrated virtual assistant that offers

  Our voice is an important tool we constantly use in our everyday lives. As a radio presenter your voice is even more important. “You need your voice, because it’s conveying the message. So, you need to train it”, says Emma Rodero, Radio Researcher and Trainer at the Pompeu Fabra University in Spain.   Conferences