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Radio and cars have always made for a great combination. This connection can be highly emotional, at least for the speakers on this panel. However, in the era of DAB, finding the right content can be quite challenging for car drivers. To create a satisfying experience in the car, radio must be simple.

"Do you think that radio is dying?” – with this question, Emily Copeland’s talk on finding new radio talent opened.While Radio is still a present medium, many young people turn away and prefer streaming services and on-demand content. More than 80% of people up to the age of 16 prefer streaming services

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