Three-quarters of customer decisions are based on emotions. Ralph van Dijk, the founder of audio specialist agency Eardrum knows this well. How does one attract customers then? The answer is obvious for Ralph: through emotion, of which the most powerful is love. Why is love so important in the world of audio? Radio has

The room lit up as Gregory Cosman,  managing director at shoutcast, explained to a packed room the importance of making a “wow” moment for listeners. As echoed throughout the conference, Cosman emphasised that content is king, and is the best way for audio creators and producers to boost their audience and engage their

“I think we will look back at 2022 and there will be a before and after ChatGPT line,” says Daniel Anstandig, CEO and Co-Founder of Futuri Media, which introduced the first 100% AI-based radio station in RadioGPT. There is an obvious trend towards the use of AI, as more than 100 million

Nina Bendstrup is a sound designer and a mediator of a Danish music podcast “Split into Atoms” in which they focus on artists and their informal analysis of a track. She thinks that the secret of this format is the combination of storytelling and music theory. The key to their success is

“Your audio is not an outcome, the outcome is change,” says Ben Schuman-Stoler, the Director of Content at Blinkist, a company with millions of subscribers, who, thanks to this app, can listen to short summaries of non-fiction books in only 15 minutes. Blinkist is only one of three unique companies that focus