Talent is distributed equally around the world, the opportunities are not
Bababam's Sarah Toporoff introduced this session focusing on how essential diversity and equality are for a work success. “Inclusive hiring is not lowering the bar, it is opening the gate – breaking down the systematic barriers” said Faustine Ladeiro-Levent, the Head of Recruitment Marketing & Employer Brand, Diversity, Equity & Inclusion from the
Radio needs to rethink its perspective
Martina Rihova, CEO of Active Radio, touches upon the challenges which the audio industry is currently facing. “We often start to forget about the concept we are creating and rather focus on the technology,” she comments and adds that a technology-focused approach can lead to many mistakes. According to Rihova, the biggest
Digital migration is happening right in front of your eyes
“Is radio ready for the future?” This was the biggest question in the session with Joe D’Angelo, Senior Vice President of Global Radio and Digital Audio, and Desmond S. Fuller, Senior Director of Hybrid Products, from Xperi company. Joe introduced their technology device in cars DTS AutoStage, which launched in 2020 for Mercedes. Nowadays,
Attention is the most valuable asset
More than two-thirds of respondents use digital audio in a 30-day span, a survey conducted by Mario Cabanas, the CEO of Targetspot, showed. These values are comparable to FM radio or video platforms and show more potential among audiences younger than 34 years old than the general population. But how can we use
How to teach a new dog old tricks
Emerging creative formats, campaigns and innovations were on display in this session - inspiring an eager crowd. As Steve Van den Audenaerde put it, “you don’t have to be big, you can be small and successful with creative ideas.” Through strategic client management and data integration, the perfect execution can achieve monetization
