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    “There is a difference between good and bad advertising. The good one presents relevant information about things that I’m considering buying. The bad is only an irrelevant interruption in my life,” says James Cridland, the editor and founder of Podnews and the last speaker of the Audiodata Summit. In his “ultimate masterclass”

    The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news.  But how? There is no “one-fits-all“ solution, yet

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