Public service media and third party platforms: the relationship can be viewed as quite complex due to the congestion of the platform landscape, especially in audio. So how can these large scale companies compete with smaller public broadcasters?
The EBU frameworks approach to platforms map the landscape, envision the evolution, and focus on the conversation in order to reach something tangible. As Grace Zakka explained: “mapping the landscape will help you anticipate what will come, how will that change, and how you need to respond to that.”
As Zakka pointed out, as broadcasters, we are entering the age of conscious production, where the focus is less on producing mass quantity, but rather more quality that is focussed on achieving these tangible goals of broadcasters that keeps them in touch with younger audiences and upholds integrity.
BBC Sounds is now thinking more about driving on demand consumption, and how they can collect data to help them refine their content to suit their audiences best, seeing a record growth of 27% in podcast listeners. Furthermore, as public service broadcasters, the most fundamental value regardless of collaboration with tech partners, is the provision of value for all listeners, the heartbeat of public service media.
From France, to the UK, to the EBU, all speakers have proven to us the necessity for public broadcasters to keep their autonomy, while not shying away from potential collaboration with third party companies in order to grow their listenership and expand their content variety.