Lars is the co-founder of The Scandinavian Creative AI Summit (www.scaisu.com) and the founder of Bastholm Creative Consulting. He is an experienced creative leader whose career spans brands, traditional agencies and digital agencies. He has managed large teams (200+ people) across multiple geographies and cultures as well as built teams from scratch. He is passionate about technology, brands and storytelling. His work as a creative director has garnered many international awards, including 3 Grand Prix at the Cannes Lions Festival of Creativity.