Entering the celebrity podcast arena is like a game of Russian roulette, with the odds being against you. In the past few years, a graveyard of unsuccessful projects has been created. How can someone dodge the bullet?
Dylan Haskins, a commissioner for podcasts at BBC Sounds, reflected on the case of Dua Lipa’s podcast. Dua wanted to work with BBC because she valued what the BBC stood for, and even shared a photo from a class visit she made to the BBC on a school trip as a child.
Both Dua Lipa’s and Lily Allen’s podcasts are rooted in authenticity, but they use different tactics. Dua is interviewing guests and Lily is having raw and honest conversations with her childhood friend Miquita Oliver.
“Being a celebrity doesn’t give you a free pass”-Dino Sofos, Founder CEO, Persephonica
What made Dua stand out was her work ethic. After 2 consecutive shows at Madison square garden, she still used her portable podcast setup and worked on an episode. The perfect mix for a loyal fanbase is consistency and giving people what they really want.
“It is rare enough for a commission to so accurately reach its target audience, in the case of Miss Me? – 25-44 year old women in the UK”, said Dylan Haskins.
image © Afroditi Zaggana
