In this session, engage in a highly interactive conversation about your brand’s identity within the competitive landscape. James’ approach to this important discovery will be a simple, but compelling exercise into how you want your target markets to feel about your brand. He’ll discuss the vital filtration process to help identify your overarching brand strategy. After this, you’ll never think about your own brand in quite the same way!
Speaking in this session is James Howard (Regional Senior Vice President, Programming & Programme Director 103.5 KISS-FM, iHeartMedia, Chicago, USA)