Working with Audio Sales Houses join the session at Radiodays Europe Malmö 2022
Radiodays Europe is pleased to announce as a speaker Patricia Sonius-Kruiniger Head of Research & Development Ster and Board member Treasurer Audify. In her role at Ster she manages a team of eight enthusiastic data analysts, consultants and data scientists. Together they are responsible of supporting their sales & marketing team with insights on viewing and listening behaviour, ad hoc consumer research, big data and effectiveness studies in order to inspire on optimising the advertising creatives and campaigns.
Patricia is also excited to be part of the Audify Board where all the audio sales houses in the Netherlands work together to give audio the position in the mediamix it deserves. With a master in Marketing Management and 8 years of experience at research agency InSites Consulting I have a solid background and passion for consumer research.