Aleksandar Rustemovski opens the session with the saying: “radio people are crazy”.
And if you work in this field, he continues, you should know that being crazy sometimes helps.
He then presents his project. aireal. is a cloud-based trading platform that allows audio publishers to manage and monetize all of their advertising inventory and agencies to access it more easily.
It doesn’t matter whether it id FM/ DAB+ or Digital Audio. He continues with presenting the most important goals of the company:
First of all, their goal is to catch up with the other industries by establishing convergent, programmatic audio marketing. The second goal is to improve and optimize target group monetization.
As advertising evolves in our digital time, radio is the only medium that cannot implement new forms of advertising as they are seen for example on social media, due to its audio format. Yet, this is what makes radio unique.
As Rustemovski concludes:
“Radio has a big reach and it is quite cheap!”
So why not use these advantages? aireal. provides the framework for making the best out of the preconditions radio provides. It gives you the possibility to see the big picture as well as make informed decision, Rustemovski says.
Aleksandar and his colleague agree:
“Radio is passion, radio is love.”
