In his role of Planning Director at Radiocentre, Mark is responsible for developing the organisation’s research and content strategy, and is the architect behind Radiogauge (the radio campaign effectiveness measurement system that has been running for over 15 years – and now, in the form of Radio Planning Optimiser, provides the UK industry with the biggest and most comprehensive radio advertising effectiveness dataset in the world) and the award-winning Multiplier series of radio effectiveness studies and Ebiquity’s widely-referenced Re-evaluating Media reports. He is also co-author of the book An advertiser’s guide to better radio advertising published by Wiley.
In 2015 Mark received an MBE in the Queen’s New Year’s Honour’s list for services to commercial radio. Before joining Radiocentre, Mark spent 18 years as a strategic media planner on blue-chip clients across several agencies, most recently as Communications Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts. This agency experience continues to inform Mark’s perspective on designing and implementing robust research projects that consistently stand up to the toughest scrutiny.
