At the age of 30, Vanessa Baur already has a decade long career in the radio industry. Starting as a junior sales representative, she has consistently evolved and currently holds the position of Head of Sales at the Media and Sales Company ams – Radio & MediaSolutions. Her responsibilities encompass the strategic direction of the sales organization, personnel and product development, innovative market approaches, and the overseeing advertising sales of seven local radio stations in NRW across the realms of radio, online audio, and digital.
In terms of her academic journey, Vanessa Baur delved deep into industry-specific inquiries during her master’s studies. Her particular focus was on the challenges in times of crisis and the paradoxical dynamics between stability and change in the strategic management of sales within the German radio industry.