Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO and Founder of Lower Street, to break down ways to keep the business running.
How do I gather customers?
Networking seems to be the key to successful customer calling. The approach towards potential customers depends on the kind of collaborators each producer is working with, while at the same time it is crucial to assure that the potential customers are already part of the market. Organic research over the ideal way to approach them is preferable and most of the time way more economically than other types of research in the field. “It is all about networking”, as Harry mentioned.
Don’t forget, though, to create and elevate your portfolio, social media and online site of your brand, as evidence capable of catching the eye of the wanted customers and convince them that the idea you have is beyond great!
By showcasing five of the most successful podcast productions of their countries, such us “The Third Angle” and “The Construction Site”, the speakers manage to give an insight into the needed strategies, in order to find a way into the market, appeal customers and ensure the regular operation of the brand. It is worth mentioning that bringing the best people to create content and speak their minds, as well as approaching people systematically and trusting the fact that the brand itself is capable of convincing them only by the usage of it…is only the beginning of your thriving path.
How do you efficiently increase income?
Try to produce more videos, newsletters, clips for social media platforms and live shows concerning your podcast, taking into account the paying offers for the amount time of attention. Also, it seems useful to conduct some market research on the preferences of potential customers and always remember that part of being in the field of community-creating is bringing together companies under the same vision and wanting a specific outcome. “We are in a business of creating communities…podcasts are really good at it”
image © Afroditi Zaggana
