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    March 2016
    March (Page 3)

    Benoit Cassaigne, Senior VP for Médiamétrie ­ a national audience research company, gave an overall description of how the sector works in the country. This includes almost 900 operators, 20 national networks with 7000 FM frequencies. There is one public broadcaster in France and five private groups ­ inside this, programming across stations is separated

    There are four elements to conveying a message with sound ­ music, sound effects, silence and voice. She focused on verbal information. She undertook research into the importance of speech in radio Advertising – focusing on what happens in terms of attention and memory – and produced commercials with different intimations and speech rates.  Participants’ heart

    LBC was the first commercial radio station in the UK, but has only recently enjoyed real success. There are several reasons why LBC is now a serious contender to the BBC. First and foremost are the talented and opinionated presenters, among them some of Britain’s foremost politicians.   James Rea, Managing Director, LBC: “Former

    For Haagerup, too many radio broadcasters focus on bad stories. Being critical is a really important tool but it is not the goal. Conflict, crooks and victims. Journalists come into broadcasting in order to solve problems. Bring bad guys to justice. Take down the authorities. We have turned news into drama. Good news happens in slow motion

    Daniel states that the morning is the most important time for a radio station ­ if a station wins your ‘first tune­ in' of the day, invariably it wins the rest of your day. We see this theory highlighted across consumer retail, as Daniel shows TV ads ranging from motorbikes to jeans, all focused

    George Wright, head of research and development at the BBC, UK, opened up this fascinating topic. He discussed how in house R&D has a key relationship with staff so they understand the corporation and the politics that might exists within. Floris Daelmans, an innovation researcher working for VRT discussed technology and society and  how they

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