MOJO: giving a voice to the voiceless
Glen Mulcahy (Founder of Titanium Media, Ireland) showed some of the key platforms, apps and devices to produce and market audio and news. Until recently, Mulcahy was the innovation lead with station RTÉ. Over the last five years he has inspired and driven the growth of mobile journalism within RTÉ’s newsroom and across other
Breaking global news with local angles
Orb Media is a global journalism organisation telling stories that matter to billions of people around the globe. The organisation’s multimedia journalism fuses original research and data analysis with newer forms of social journalism. They turn the public into a reporting resource and resort to old school, on-the-ground reporting in multiple countries
Using psychology to manage ourselves and talent
Travis Kemp (Consulting, Coaching & Organisational Psychologist, Australia) shared his knowledge of Cognitive Behavioural Sciences – and what it can do for radio, in terms of getting the best out of talent, improving performance and getting good results. “At the end of the day – we are all only human, even presenters”, Travis
Using Sonic Scenery to Enhance Your Message
Staxx Williams (Creative Services Director, Z100, USA) kicks off with the idea that sonic scenery can enhance a message as he runs through the imaging and jingles they use at Z100 in the USA. Staxx talks about branding in today's continuously evolving mediascape and tells us: “You can use sound to tell a story and
How to talk to your listeners: Should you treat radio like insta & You Tube?
Do you want to make money with branded content or would you rather your DJs create authentic content that fits the station? According to Dieuwertje Valentijn (Programme Manager, Qmusic, the Netherlands), the media landscape has changed. Social media is growing and so the role of a DJ has evolved - it’s not about
Why Norway switched off FM radio
Norway is the only country in the world that has fully digitised national radio. When the last FM-signals were switched off in December, the stations responsible for 95% of Norwegian radio listening had no choice but to move to digital radio, completing a long transition to DAB as the broadcasting platform became
Innovation in radio
Panellists included Josef El Mahdi (SR, Sweden), Sarah Hartley (Google, UK), Diego Joaqim Pruneda Paz (PRISA Radio, Spain) and Fabien Apheceix (Waynote, France). Together, the group discussed creative ideas and examples from across Europe - covering new forms of distribution, the importance of audio, advanced technologies and innovation financing. Sarah Hartley, from Google
Tips to improve your radio imaging
When it comes to imaging, the music can be found anywhere, but it is personality and attitude that Staxx Williams (Z100 New York, USA) makes. What a great way to open up day two of Radiodays Europe. Great imaging is an essential ingredient for any successful radio station. It forms, without doubt, the
Programmatic for FM – your way to new customers and growing profits
70% of the stock market worldwide is computer automated, so if we're trusting computers with that important and delicate balance - why not radio ads too? There are three main trends when it comes to programmatic advertising, Matthias Mroczkowski (Audio CC, Germany) said. Firstly, there's the buying process, which needs to be automated,
Media Darwinism – Don’t get bogged down in your audio transformation
Audiences are consuming more digital audio than ever before. Connected devices allow us to experience audio in new ways and to listen whenever and wherever we want. But new technology isn’t necessarily a threat to radio, instead presenting exciting opportunities for stations to change their business model so they have a “digital-first”