This was the first of two sessions. Henning Lüdemann kicked off. He is a Sales Manager at RMS (Germany). They're the biggest audio marketer in the country, with 165 commercial FM radio stations and over 100 online audio brands. They are delivering audio ads to 55 million radio listeners per day and

Linda Green (UK) has led the creative strategy for the BBC’s biggest events, channels, brands and cultural change programmes over the last twenty years – and is now an independent specialist. Green takes a scientific approach to creativity. She shared her model for creative leadership: Patterns, People and Purpose. Linda explained that she identifies

Martin Baumgartner (Swissradioworld, Switzerland) kicked things off. Smart speakers have our data, shopping baskets, voice recognition, and companies with endless resources behind them, so why are we still investing in radio? It's a rhetorical question, but a good one. "We need to make the product as attractive as possible" Martin said, "it's our

Jo Stanley started the session, discussing personal branding and content. She took us through a series of exercises to delve into personal branding, to help people stand out and build resilience. She quoted “your brand is what people say about you when you’re not in the room” – and claimed that we

“If you are a depressed regressive, what is there to be excited about?” asked Geoff Lloyd, popular national radio presenter in the UK.  Geoff met Ed Miliband, former UK Labour Leader, whilst interviewing him during his 2015 election campaign. Then, when Geoff took a break from his radio career he asked Ed this

Dave Berry was the host of the Capital FM Breakfast show for over five years before joining Absolute Radio in 2017.  Content Director, Paul Sylvester, was candid at Radiodays Europe and shared his insight into the process behind signing Dave and launching the new programme. “You have always got to be on the

Brands are constantly fighting for our attention. What can radio stations do to stand out and be heard above the noise? Tom Van der Biest (Brandy, Belgium) shared insights and branding examples from around the world, along with practical advice for how to add emphasis to a radio station's sonic branding. Radio stations

Radio's taking a huge share of our audio consumption, but how do we monetise that? Even in an age of flashy visuals, online banners, and targeted social media ads, radio remains a powerful advertising tool, said Dan Healy (RTÉ, Ireland). Why then are agencies leaving radio? Agencies think radio is old and ugly

Four top-level radio executives from across Europe came together to share their views on the challenges and opportunities for broadcasters today. Cilla Benko (Swedish Radio) opened the session by reflecting positively on the opportunities open to audio – from the start of the podcast boom to personalisation. She said that “It’s more than

Telling real stories in imaginative and immersive ways is at radio’s core. Sound documentaries offer a wealth of creative possibility for producers to combine many popular radio formulas - such as interviews, fiction and literature - in order to explore a topic in depth. And with the rise of podcasts and new