Go Local, Grow Deeper
Xavier Huberland, from RTBF, kicked off this session talking about the vision for Belgian public service broadcasters. One of the things they are working on is their organisational structures. Instead of separating teams into separate platforms, RTBF has a new 360º production approach, where media and content teams work collaboratively across different
Creative Radio Advertising
Ralph Van Dijk, the Creative Director of Eardrum in Australia and Paul Wauters, the Executive Creative Director of Babel in France, discussed what we can learn from some of the most interesting audio they have worked with. Both Ralph and Paul brought lots of examples of award-winning production. They highlighted exactly what creative
Audio In The Year 2025
Charlotte Hager, who is the Founder and Director at Comrecon Brand Navigation in Austria and Mark Barber MBE, who is planning director at the Radiocentre in the UK spoke about radio and audio in the future, with a particular focus on monetisation. Charlotte spoke about how audio might be used in the future,
Will Artificial Intelligence Marginalise Us?
Sibyle Veil, Chief Executive Officer of Radio France, was first up to explain how Radio France is tackling the future of the medium. She noted that the future of radio is not certain. “It is clear that on the technological level, radio is not competing” she said. Beginning with more linear broadcast, Sibyle
Podsnips: Kelly Doherty
Listen to Kelly after she steps off stage at Radiodays Europe 2019.
Hearing A Brand Is Better Than Seeing A Brand
Jo McCrostie and Dirk Soetens think that sound is becoming more important than images for brands. McCrostie has built an analogy between typography and sound. He said that, in the same way typography gives a certain voice to a brand, audio can do that too. Using a person’s voice instead of written words means
Cross Media Measurement
Jeroen Verspeek kicked off by introducing the BBC’s Cross Media Measurement study, a large nationally representative study across the BBC and all it’s services. Unique in that, it uses multiple methodologies to capture responses. Combining both audio and online measurement with traditional diaries. He stressed that it was not a replacement for
Reinventing Radio In A Smart Way
Dave Watson from DAVID Systems introduced the panel session tackling the challenges and opportunities for the reinvention of radio. He introduced the panel: Florian Notter from TPC, SRF, Carine Fillot from elson.fr, Marit Rossnes from NRK and Tamar Charney from NPR. The panel started talking about personalisation and how each of their organisations are
iHeartmedia’s Take On The Audio Boom
iHeartMedia Networks Group is the biggest radio network in the world. Darren Davis started with the company over 27 years ago and has a unique perspective on how the company has grown. He said, “sound engages the imagination” and spoke about iHeart Media’s testing of audio with biometrics. He said that there is better
Making Smart Devices Work For Your Station
Chris Gould from AIM kicked off the first session setting the scene talking about the eco system of connected devices and where we are now with the smart speaker market. Matt Deegan from Folder Media then talked about Fun Kids, which was primarily a radio platform but now more focused on delivering content