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March 2024
March (Page 3)

The panel is titled "How to Be a Better Programme Director," but Rebecca Frank and Paul Sylvester are referred to as Content Directors. So, what's the difference? They explain that their job isn't solely about the program itself, but also about the listeners. Alongside Nik Goodman and some voices from the audience,

Swedish Radio’s Tomas Granryd joined with ARD’s Gwendolin Niehues to explain the importance of the radio broadcasts being available in cars. However, some car manufacturers started to remove or restrict the access to radio in their new automobiles. Whether by hiding the broadcasts behind an unpractical amount of menu screens or making

Greg  James, host of the BBC Radio 1 breakfast show, and the producer of the show,  Vinuri Perera, showed  how important the bond with the listeners is. "Radio is nothing without the audience," said Greg. Listener feedback in particular is crucial. Greg wants to give listeners the same feeling as what he wants to hear

One third of Gen Z identifies as queer – queer topics are therefore no niche topics.In this panel, three women from different countries talked about their way of raising queer voices and creating sensible content.  Miriam Harner, who works on “Willkommen im Club” – the queer podcast from the Bavarian public radio station

The role of news consumption has evolved, yet, as Stefan Möller, President of the Association of European Radios, has noted, it remains a trusted medium. Radio, competing with various other audio content, must ensure high-quality output. Carsten Hoyer, CEO of Antenne Niedersachsen, highlighted the challenges faced by private radio stations, which are caught

In the dynamic session titled "Creating Events and Promotions that Transcend the Frequency," radio enthusiasts were treated to a deep dive into the art of unlocking new realms of revenue and ratings. The creative powerhouses behind iconic events like Wango Tango music festival and innovative promotions like "Pay Your Bills," captivated the

What is the value of attention? Do we need to create the maximum amount of attention to achieve the maximum outcome for our ads? The simple answer, given by Mark Barber (Radiocentre), is no. Advertisement can already have powerful effects at low levels of attention. "If something isn’t listened to, it is

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