Live radio is our spine and we need to take care of it
We should stop neglecting the health of radio broadcasting itself. Right now, AI technologies, music streaming and news fatigue are some of the serious threats that distress the live radio ecosystem. So, what is the remedy? CEO and director of Swedish Radio/Vice president of European broadcasting Union, Cilla Benkö, highlighted the need for shifting
Rebuilding trust in the news
News organisations are seeing trust in them fragmenting, alongside the fact that more and more people are choosing to avoid information. Emma Theedom, Head of Audiences for BBC News and World Service and Tav Klitgaard, CEO at Zetland, provided insight and practical solutions to this issue, through their session "How to Make
Beyond the Frontlines: Overcoming News Fatigue Through the Power of Audio
“It’s us (journalists) who have to find a way to beat news fatigue. People are not tired of news about war, and they will never be,” stated Maurine Mercier, war correspondent in Ukraine for RTS, RTBF, and Radio France. Together with Caroline Gillet, audio journalist and filmmaker at France Inter, they discussed
Tips and tricks: How to produce successful content for your brand
Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO
Find the Sound That Sticks: The Era of Radio Imaging
Radio imaging isn’t just about sound—it’s audio marketing that speaks to the soul. PURE Jingles and an all-star panel dove into how data-driven branding doesn’t just boost ratings, it sparks engagement across every platform. The message? Know your audience, and your imaging strategy will hit harder. One standout example? Just adding a story to
3 countries, 3 cases
A classic session at Radiodays Europe for years, we’re proud to present - you’ve guessed it - three cases from three different European countries which have been carefully curated for maximum learnings and practical take-aways. Case 1: Finland's Political Drama Through Audio Fiction Pekka Ruorhana of YLE, a radio theatre veteran, explored the future
Radio Personalities: Up your Game!
How can radio personalities up their game? According to iHeartMedia's Dennis Clark it boils down to becoming a 5 Tool Player. While being a term borrowed from football players, he thinks it can be applied to radio as well. According to Dennis, in radio those five tools are: On Air, Social Media, Branding,
Think about it…What keeps your CEO up at night?
Have you ever wondered what keeps the CEOs of the mass media field awake at night? Steve Ahern, the CEO of Radioinfo/AMT, welcomed four other professionals on stage for a top-level discussion on what are the current pressing issues they need to cope with on an everyday basis. Kostantinos Fotopoulos (CEO of Audiomax
Authenticity: the new currency of celebrity podcasters
Entering the celebrity podcast arena is like a game of Russian roulette, with the odds being against you. In the past few years, a graveyard of unsuccessful projects has been created. How can someone dodge the bullet? Dylan Haskins, a commissioner for podcasts at BBC Sounds, reflected on the case of Dua Lipa’s
Reinventing Radio: How NRK and Bauer Media Are Shaping the Digital Future
The future of radio is digital, but the road there isn’t the same for everyone. In an eye-opening session, CATHINKA RONDAN (Head of Audio, NRK), OLE-BIRGER NEERGÅRD (UX Designer, NRK Radio), and TOBIAS NIELSEN (Senior Vice President Digital, Bauer Media Audio) shared how they’re navigating the transition from traditional to digital radio—each