Thomas Doduik, Director, Europe 1, gave a brief overview of how his station is aiming to reach an audience online. Currently, with over one million followers, the brand has enjoyed 30% growth in online interaction over the past year.   In August 2015, Europe 1 launched a ‘social room’. What appears to be a

At Star FM they wanted to use events to promote the radio station and grow the average hour audience from 50,000 to 100,000 - whilst at the same time building a new business that would grow total revenues. They divided their target audience into three - big rock fans, occasional rock fans,

Relevance is harder now than ever before. Perspective is absolutely critical, Susan Marjetti uses the example of an art class, wherever you sit within the room the way you see the subject is completely different. CBC has sought to get as many different contributors from all walks of life to provide these

This talk was presented and hosted by the European Parliament. They discussed how the European union consists of 28 countries that have totally different political and social challenges, all of which need to be catered for. The European Parliament can offer studios with human and technological support for radio stations around to

Podcasts will be for radio like Netflix is for TV. You can listen to or download them whenever you feel like it. You are not bounded for the schedule of radio channels anymore. Sarah Van Mosel, COO of Acast, USA said that the majority of young people don’t even have a radio

RTBF is the leading Belgian French speaking radio group, which has experienced exponential growth over the last five years, they also oversee three television channels which had a market share of 22.1% in 2015. The purpose of this session is to demonstrate how their radio and television stations have successfully merged to produce

Benoit Cassaigne, Senior VP for Médiamétrie ­ a national audience research company, gave an overall description of how the sector works in the country. This includes almost 900 operators, 20 national networks with 7000 FM frequencies. There is one public broadcaster in France and five private groups ­ inside this, programming across stations is separated

There are four elements to conveying a message with sound ­ music, sound effects, silence and voice. She focused on verbal information. She undertook research into the importance of speech in radio Advertising – focusing on what happens in terms of attention and memory – and produced commercials with different intimations and speech rates.  Participants’ heart

Graham begins by asking, ‘How do we ensure radio stays relevant for the youth? In a world where you can stream any song how can you make these stations stand out?’ The head of Radio 538 in the Netherlands, Menno Koningsberger, then takes the floor, stating that radio stations, ‘need each other more than ever

LBC was the first commercial radio station in the UK, but has only recently enjoyed real success. There are several reasons why LBC is now a serious contender to the BBC. First and foremost are the talented and opinionated presenters, among them some of Britain’s foremost politicians.   James Rea, Managing Director, LBC: “Former