In order to build a successful radio business, you need to know what your audience wants. But you also need to know what your advertisers want.  How do you do that? Ask them, apparently.  In Holland, the Radio Advertising Bureau asked the brand consultants, De Positioneerders to carry out research looking into what the biggest

Traditional radio is healthy, but there are challenges to tackle. Tobias Nielsen, Director of Audio+ Bauer UK, flagged up how important it is to reach a young audience when thinking of the future of radio.  Part of the vision of this project is to create more content, and think on an international level

Radio suffered a lot during the pandemic. According to Richard people stay at home and only consume Netflix and other visual entertainment. On the other hand radio survived and digital listening grew significantly. “Radio and Audio are the celebration of the human voice”, says Richard. A trend that Richard has registered is that digital

Olle Zachrison, Head of Digital News Strategy and Deputy News Commission of Swedish radio, SR, showed a new way of exploring radio options. Sverige Radio is seen as the best and most reliable source of news in Sweden: “We want to create a new experience for our listeners". They focus mostly on guaranteeing the

When discussing AI, most people think of flying cars and futuristic robots, but it can be used to simplify buying radio advertising. Patricia Sonius, manager Research and Development at STER, in the Netherlands, went on stage to demystify common misconceptions about AI and to teach the audience how to make the most