Radio suffered a lot during the pandemic. According to Richard people stay at home and only consume Netflix and other visual entertainment. On the other hand radio survived and digital listening grew significantly.
“Radio and Audio are the celebration of the human voice”, says Richard.
A trend that Richard has registered is that digital audio is entering its golden age.
We can see changing trends:
– Consumption of podcasts is increasing
– Applications are emerging using audio, such as Club House
– People are increasingly turning to audiobooks
Audio has grown and radio should continue to accompany it according to Richard
“Radio must be everywhere to compete and grow”
Written by: Francisco Sezinando and Beatriz Valente