Audio as a service – 3 successful yet different examples
“Your audio is not an outcome, the outcome is change,” says Ben Schuman-Stoler, the Director of Content at Blinkist, a company with millions of subscribers, who, thanks to this app, can listen to short summaries of non-fiction books in only 15 minutes. Blinkist is only one of three unique companies that focus
Saying hello to DAB+: three countries, three experiences
Countries adapting the DAB+ technology can benefit from its many benefits, however, they also face significant challenges. “Radio there is actually still alive,” Ole Jørgen Torvmark evaluates the situation. According to the first speaker Erwin Linnenbach, the managing director of Teutocast, the German DAB+ market is sitting between success and challenges. “Radio market in
Talent is distributed equally around the world, the opportunities are not
Bababam's Sarah Toporoff introduced this session focusing on how essential diversity and equality are for a work success. “Inclusive hiring is not lowering the bar, it is opening the gate – breaking down the systematic barriers” said Faustine Ladeiro-Levent, the Head of Recruitment Marketing & Employer Brand, Diversity, Equity & Inclusion from the
Radio needs to rethink its perspective
Martina Rihova, CEO of Active Radio, touches upon the challenges which the audio industry is currently facing. “We often start to forget about the concept we are creating and rather focus on the technology,” she comments and adds that a technology-focused approach can lead to many mistakes. According to Rihova, the biggest
Digital migration is happening right in front of your eyes
“Is radio ready for the future?” This was the biggest question in the session with Joe D’Angelo, Senior Vice President of Global Radio and Digital Audio, and Desmond S. Fuller, Senior Director of Hybrid Products, from Xperi company. Joe introduced their technology device in cars DTS AutoStage, which launched in 2020 for Mercedes. Nowadays,
Attention is the most valuable asset
More than two-thirds of respondents use digital audio in a 30-day span, a survey conducted by Mario Cabanas, the CEO of Targetspot, showed. These values are comparable to FM radio or video platforms and show more potential among audiences younger than 34 years old than the general population. But how can we use
How to teach a new dog old tricks
Emerging creative formats, campaigns and innovations were on display in this session - inspiring an eager crowd. As Steve Van den Audenaerde put it, “you don’t have to be big, you can be small and successful with creative ideas.” Through strategic client management and data integration, the perfect execution can achieve monetization
How, and why, do we promote radio?
Niall Power is Head of Station Sound of Ireland's Beat 102 103 radio and often participates in radio promotion juries. He started his presentation with answering the question why we should promote radio. He stated that the main reasons are reach, talkability, market share, launching a new show and utilizing station platforms. He
A Georgian moth flying around the world
We all know about the butterfly effect but how about the moth effect? In 1997 Georgian author George Dawes Green had missed the atmosphere of the summer evenings he would enjoy on southern porches – stories shared with his friends and the moths flying around the porch lights. Therefore he created the
‘The car is a browser.’ Now radios are learning how to use it
Car technology and especially user-experience software in cars is thriving. With all the smart new innovations, “the radio should not only be easy to find, but also impossible to miss”, says Gwendolin Niehues from ARD. “The car is a browser,” was the opening statement of the first speaker Roger C. Lanctot, the director