Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO

Radio imaging isn’t just about sound—it’s audio marketing that speaks to the soul. PURE Jingles and an all-star panel dove into how data-driven branding doesn’t just boost ratings, it sparks engagement across every platform. The message? Know your audience, and your imaging strategy will hit harder. One standout example? Just adding a story to

A classic session at Radiodays Europe for years, we’re proud to present - you’ve guessed it - three cases from three different European countries which have been carefully curated for maximum learnings and practical take-aways. Case 1: Finland's Political Drama Through Audio Fiction Pekka Ruorhana of YLE, a radio theatre veteran, explored the future

How can radio personalities up their game? According to iHeartMedia's Dennis Clark it boils down to becoming a 5 Tool Player. While being a term borrowed from football players, he thinks it can be applied to radio as well.  According to Dennis, in radio those five tools are: On Air, Social Media, Branding,

Have you ever wondered what keeps the CEOs of the mass media field awake at night? Steve Ahern, the CEO of Radioinfo/AMT, welcomed four other professionals on stage for a top-level discussion on what are the current pressing issues they need to cope with on an everyday basis. Kostantinos Fotopoulos (CEO of Audiomax

Entering the celebrity podcast arena is like a game of Russian roulette, with the odds being against you. In the past few years, a graveyard of unsuccessful projects has been created. How can someone dodge the bullet?  Dylan Haskins, a commissioner for podcasts at BBC Sounds, reflected on the case of Dua Lipa’s

The seminar explored two distinct yet successful media projects, each demonstrating the power of understanding and catering to user needs. The first, Danish podcast "Tyran," created by Anders Stegger for P3, tackles the fascination with "evil" by presenting historical tyrants' narratives from their perspectives. Stegger recognized a gap in the market, observing

So what is the future of news podcasting? Well Tony Pastor, Co-Founder of Goalhanger and Dino Sofos, CEO of Persephonica would argue that you need to go against traditional norms and invest time into your audience and build your relationship. Both said there are many challenges that appear in the commercial market,

In today's world, niche music stations are a powerful solution to endless listening choices. Gary Stein, Director of Audio at Bauer Media Audio, Gill Hind, COO of Enders Analysis and Nik Goodman from Bounce held a talk exploring different formats, strategy and genres.  Nik Goodman talked about the importance of niche and hyper focused