Norma Jean Belenky, a seasoned podcast consultant, shared her expertise on building and retaining a loyal podcast audience. She emphasized that audience growth is a multifaceted endeavor, encompassing quality content, strategic guest selection, effective PR, partnerships, industry networking, targeted social media marketing, and consistent branding. Crucially, she highlighted the paramount importance of

Sonic branding is evolving fast, in this session 3 jingle production companies give their take on what works and what you should be doing in audio production. Lee Price, moderator, asked are clients still asking for the same thing.  Matt Fisher, Creative Producer at Wise Buddah said they are still being asked for

The Goalhanger Podcasts have established their name as one of the most successful podcast series in the UK and they are steadily expanding their reputation it the international market. Tony Pastor, co-founder of Goalhanger explained in “The Rest Is Yet To Come: The Goalhanger Story” how they have emerged thriving and what

Host Tamara Orban-Mikus, Programme and Music Director, Slager FM began the session by getting a temperature check, asking who in the room uses AI and can AI be used to make radio better and most of the room put up their hands to say yes.  She then asked the panel how they

Undoubtedly, Christmas is one of the most beloved holidays and hundreds of listeners tune in to radio stations to listen to their favourite Christmas hits. However, there are some radio stations that, up until recent years, did not “dare” to switch their playlists to Christmas music exclusively. This is why Alexis Karakatsanis,

What's “the cloud”? Well, it's definitely not the clouds we see in the sky, but it's basically “someone else's computer” as Ann Charles, Object-based Media Specialist at Mediabooks, explained while opening this session. And why is the cloud important for media? Chip Jellison, CTO at RCS, explained the key reasons for cloud adoption

Tomas Granryd from Swedish Radio opened the session by saying "50% of all radio consumption is in the car, 50% of your salary is in the car". The radio button used to bring you radio in the car but now there are apps, buttons and it’s more complicated to find radio. He

Radio breakfast shows have become an art form and Scott Mills, beloved radio presenter at the BBC, has mastered it.  Commercial radio was the beginning of his journey, where he learned all about the secrets of sleek flow, calculated pace and introductions. It also influenced the structure of his shows: Natural speech is

Niall Power, Head of Station Sound at Beat 102-103, shared the top 10 radio promotions from around the world, showcasing creative ways stations engage listeners and collaborate with brands and world events. The audience enjoyed hearing about the creative processes that led to these successful and memorable promotions including Tat for Taylor where

When you are new to the podcast industry, diving into international waters can be really tricky. But, the process of growing diverse audiences from scratch has its own tips and tricks. Sarah Toporoff, head of Growth Europe at Headliner, advised to keep an eye on the networks and how they work. When