Don’t hawk, don’t whisper
Our voice is an important tool we constantly use in our everyday lives. As a radio presenter your voice is even more important. “You need your voice, because it’s conveying the message. So, you need to train it”, says Emma Rodero, Radio Researcher and Trainer at the Pompeu Fabra University in Spain. Conferences
Recalling stories told on the radio
“Sound effects or sudden voice changes can cause more attention of the audience,” says Robert Potter, Professor and Director of the Institute for Communication Research at Indiana University. He has done a lot of research on how people engage with audio and how they remember what they hear. Radio Producers: Change, vary, take
The future of radio is still content-focused
Historically, radio has been bad at getting value out of content, says James Cridland. Producers are incredibly focused on feeding a transmitter and keeping the needles moving as opposed to focusing on the future of audio consumption and encouraging new ways to consume content. With production and delivery now so easy, the focus
How can broadcasters get honest interviews?
Claudia said that she tries to get her interviewees away from what they are there to sell – out of their PR speak – to produce a more natural, open interview. Interviews for her long-running show “Frühstück bei mir” are conducted at the guest’s home rather than at a studio, this really
The future of the radio business
Stuart Mays, Director of Commercial Strategy for Global, the UK Media and Entertainment Group, outlined the steps which the UK's number one commercial radio group has taken to expand its business. He described how Global is split into four channels – broadcast, mobile, social and live – and looks to compete with all
The future of the radio business business
Stuart Mays, Director of Commercial Strategy for Global, the UK Media and Entertainment Group, outlined the steps which the UK's number one commercial radio group has taken to expand its business. He described how Global is split into four channels – broadcast, mobile, social and live – and looks to compete with all
Digital Strategies For Radio
Alison Winter (BBC, UK) and Aled Haydn-Jones (BBC Radio 1, UK) shared the results of recent audience research that is helping to shape the future of BBC Radio. Using BBC Radio 1’s “digital footprint” as an example, Alison opened the session by highlighting how Radio 1’s on air listening is just one
Providing A Platform For Difference Voices
Between them, they share personal stories from their lives and on queer life. Kathy and Tobin’s approach has led to a renowned podcast series, named among the best podcasts of the year by TIME Magazine, Esquire, and The Guardian. Nancy was borne out of the idea that gay and LBGT communities were underrepresented
How Giving Away €1 Million Only Costs You €50,000
EMIRAT AG is one of the leading risk management and insurance companies in the world and the market leader in promoting giveaways. Critical of the way most radio stations handle their competitions, Ralph Clemens Martin (EMIRAT, Germany) showed audience members how even the smallest stations can hold the biggest giveaways. Ralph talked
What We Remember
Professor Robert F. Potter (Institute for Communications Research Company, US) is specialised in understanding how we, as listeners, unconsciously experience audio, music and radio – how we engage with audio, and our ability to remember what we hear. Professor Potter explained that there are two types of attention – one is “controlled”
