Anna Rastner is the Content Director of Audio for Bauer Media Audio Sweden. In her role, Anna uses her extensive digital transformation experience and deep journalistic knowledge to create innovative content that makes the lives of listeners sound better while generating commercial value. Sitting within the leadership team of Bauer Media Audio Sweden, Anna is responsible for all audio content and activities across Mix Megapol, NRJ, Rockklassiker, Vinyl FM, Retro FM, Svensk Pop, Lugna Klassike, Nostalgi as well as the digital platforms Podplay and RadioPlay. Prior to joining Bauer Media Audio Sweden, Anna worked for the Swedish Educational Broadcasting Company, Utbildningsradion, where she held the position of Supply Manager. Anna was also the Program Manager for free-to-air television network TV4, and has held leading roles in shaping the digital transformation for publications Expressen and Mittmedia.
The audio space is hot with more radio stations, podcasts, streams, and audio products than ever before. So, how is Europe’s largest radio company planning to recruit and retain listeners in the face of improving and increasing competition? In this exclusive session, Francis Currie talks to Tony Moorey and Anna Rastner from Bauer Media Audio about their most successful strategies and tactics for grabbing the listeners’ attention and winning their hearts & minds.