The future of news podcasting in the UK
So what is the future of news podcasting? Well Tony Pastor, Co-Founder of Goalhanger and Dino Sofos, CEO of Persephonica would argue that you need to go against traditional norms and invest time into your audience and build your relationship. Both said there are many challenges that appear in the commercial market,
The Power of Passionate Niches
In today's world, niche music stations are a powerful solution to endless listening choices. Gary Stein, Director of Audio at Bauer Media Audio, Gill Hind, COO of Enders Analysis and Nik Goodman from Bounce held a talk exploring different formats, strategy and genres. Nik Goodman talked about the importance of niche and hyper focused
Podcast Powerhouse: Driving Loyalty Through Connection
Norma Jean Belenky, a seasoned podcast consultant, shared her expertise on building and retaining a loyal podcast audience. She emphasized that audience growth is a multifaceted endeavor, encompassing quality content, strategic guest selection, effective PR, partnerships, industry networking, targeted social media marketing, and consistent branding. Crucially, she highlighted the paramount importance of
How is sonic branding evolving?
Sonic branding is evolving fast, in this session 3 jingle production companies give their take on what works and what you should be doing in audio production. Lee Price, moderator, asked are clients still asking for the same thing. Matt Fisher, Creative Producer at Wise Buddah said they are still being asked for
The Goalhanger story: Building international communities
The Goalhanger Podcasts have established their name as one of the most successful podcast series in the UK and they are steadily expanding their reputation it the international market. Tony Pastor, co-founder of Goalhanger explained in “The Rest Is Yet To Come: The Goalhanger Story” how they have emerged thriving and what
