New World, New Incomes a guide to growing your digital revenue
Audio is very much a utility for busy people living busy lives and digital audio listeners are expecting to increase over the next few years. Mobile digital audio is now a $4bn USD enterprise meaning that if you're not thinking mobile first, you're missing out not just on listeners but also on
The future of the Beasley Broadcast Group
Caroline says that local is the foundation of her business' success. She has 61 stations in 14 markets and she believes that she can serve her local communities in a way other stations cannot do. "We really feel that local sets us apart" she said. This has been important at Beasley Broadcast Group
How to Build the Best Radio App – from logging in to listener interaction.
Ana Ormaechea, from Prisa Radio, talked about the importance of analysing the audio journey of your listeners. She says the key is to strategise around mobile use - Prisa for example has 33 custom apps. That being said the goal of each app is the same - your app needs to have
How can you grow your audience using technology?
Distribution is key. Your audience is everywhere so you need to be everywhere too. As more devices, technologies and platforms pop up broadcasters need to move with the times and try things out. The more you experiment, the more places you are in, then the more chance you have of being successful. Live
Angi Taylor and Angie Greaves in conversation
Angi Taylor got into radio by doing an internship, answering request lines before sending a demo and landing a presenting job. Meanwhile, Angie walked into Capital Radio on a six-month contract as the Head of HR and got her position after an overheard impression led to a demo request. iHeart's Rock 95.5 is
