Welcome to Radiodays Europe 2022!
After a performance by best-selling artist Darin, Paul Robinson (Director of Creative Media Partners) and Lisa Wall (Host at Swedish Radio) welcomed attendees with a quick Swedish lesson before Peter Neigel (General Manager of Radiodays Europe) took to the stage. 'Audio today is stronger than ever' and 'audio tomorrow is brighter than ever'
Questions about the future of podcasting
James Cridland, the Editor at Podnews, hosted the session and introduced the speakers one by one: Tine Godsk Hansen is responsible for external commissioning at Danish Radio, Hannah Russell is the Founder of Mags Creative, Bryan Barletta is a Partner at Sounds Profitable, and Matt Deegan is the Creative Director at Folder Media. Then the group got
How can you design your podcast so you ensure that it becomes a success?
Rasmus Kidde, Audience Researcher at Danish Radio, spoke first in this third part of the Podcast Summit. Rasmus moved through the first part of his talk quickly. Be distinctive but adhere to the tried-and-tested formats
Talk with your audience, not at them.
Matt Adams, Engagement Editor at NPR, was full of praise for the practicality and importance of using Twitter Spaces to engage their audience of social natives. He suggested that they can help you reach the ‘North Star’ goal of engaging younger and more diverse audiences. Not only are they easy to set up, but
The Reinvention of P3
P3 was losing listeners in their key age target audience demographic of 18-24 year olds, until a relaunch saw them gain their listenership by 11%. There was a perception of P3 among its prospective listeners that it wasn’t ‘down with the kids’. It had been described as childish and witless. In fact, Caroline Pouron
