P3 was losing listeners in their key age target audience demographic of 18-24 year olds, until a relaunch saw them gain their listenership by 11%. There was a perception of P3 among its prospective listeners that it wasn’t ‘down with the kids’. It had been described as childish and witless.  In fact, Caroline Pouron

Authenticity was the main theme of the opening talk of the Youth Summit at Radiodays Europe 2022. NRK host Martin Holmen spoke openly about his own personal struggles, P3 Din Gata producer Amel Suljevic, and presenter Petter Hallén discussed how they became Sweden’s platform for rappers, and Sabrina Vitting Seerup, a Postdoc

Rob Greenlee runs content and partnerships at Libsyn. He spoke first, focussing on the importance of good ads in podcasting. Your ads must be aligned to the broader message of the podcast, and must be more focused on the audience than the advertiser. If they are done well, they can contribute to the building of trust

Julie Shapiro, from PRX and Radiotopia, was the first person to speak. She knows what it is like to run a successful podcast, having looked after Ear Hustle, the first podcast created and produced in prison. But, how can people get a show on Radiotopia? It's difficult and there's a lot of ideas. "Someone is literally pitching

Siobhan Kenny used to be the boss of Radiocentre, the industry body for commercial radio in the UK, and she is now a consultant. She opened the Radiodays Europe Women session by talking about her career and what she's learnt. She spent time promoting diversity and increasing the reach of the organisations