The future of Music Radio: “Streaming vs Radio?”
The move to streaming is not a new thing. There’s no need to use the radio to listen to music nowadays. “It's not the fact that streaming has come around, it's about life having changed” - Lona Clarke Rebbeca Frank, Kiss Content Director, explains that stations that have music-only sequences, need to “stop being lazy”
New monetisation streams: Think outside of the box
“What happens when people aren’t watching the screen anymore? This is where audio comes in”. In this session, Mario Cabañas, General Manager of Targetspot, gives us a rundown of new ideas to adapt advertising and create revenue. For starters, there have been developments in apps that convert text, such as news articles, to audio,
How to Catch the Money Fish
The session Podcast and Monetisation brought to the stage the big question: how to make money from podcasting? Joe Copeman, Global SVP Sales at Acast, highlighted the need to see podcasts as a brand of their own. Podcasting isn’t just an independent project that results from our passion. Nowadays there is a lot of
The power of local radio: “Radio can save your life”
This interesting session highlighted how two local radios - Radio Wuppertal in Germany and Radio Popolare based in Milan - covered challenging situations. Alessandro Gilioli, journalist and director at Radio Popolare, and Georg Rose, editor-in-chief at Radio Wuppertal, went on stage to show the audience the power of local radio in a
Radio Summit: “Netflix kills the radio star?”
Radio has been around for more than a century. It has had to adapt to the times, constantly evolving. In the “Radio Summit” stage there were representatives from Portugal, Germany, Denmark and Belgium. Pedro Leal // Hedda Elisabet In Portugal, rádio Renascença took a different approach to the pandemic. The decision was made to
