Creating engaging and successful promotional content is a multifaceted process, as illustrated by Marlies Hartendorf and Joeri van Breukelen of QMusic and Andrei Niculae of Virgin Radio Romania. QMusic's journey began with a unique sponsorship of a rugby team, focusing on the unsung heroes — the volunteers. Marlies suggests a pivotal strategy,

Ellen K is LA´s first female morning show host. In a conversation with Ken Benson she trusts us with the secrets to hosting a good morning show while chatting about interesting guests and stories on her show. Ellen K´s first principle is “stand for something”. Around the time she started her morning show,

We get straight into it with Aislinn Kelly from Live 95. She participates in the project “Ours to Protect”, which aims to create a network of cooperation between a myriad of different radio stations across Ireland. A staggering 81% of Irish adults listen to the radio every day and more than half listen to

Our opening session has been sketchnoted!

“The audio landscape is more creative, diverse and alive than ever.” These were the words of Katja Wildermuth of the Bayerischer Rundfunk, who was joined by Thorsten Schmiege of the Bavarian Regulatory Authority for New Media, after an exciting opener to 2024 and a heartfelt welcome from CEO Peter Niegel, all linked