Bertrand is an experienced leader in the marketing, advertising and media industries. For the past 20 years, he has been advising advertisers on how to set up the best media planning strategies to stay in line with the evolution of media consumption.
He is also a specialist in the monetization of media ecosystems. He helps media groups, in an increasingly competitive environment, to create the best synergies and increase the revenue generated by each asset.
He has been General Manager and Chief revenue officer at the Skyrock Group since 2016. In a constantly-changing media landscape, he has had to provide answers to two major issues : optimizing the existing model, based essentially on advertising revenue and engaging the group in the future. As a member of the executive committee he plays an active role in all the strategic decisions taken by the group.