Iris Rothkirch is an expert in human-machine interaction. At BMW, she serves as the Product Owner for Connected Radio and Connected Music. Her expertise in psychology and computer science enables her to ensure BMW products cater to modern day drivers and passengers, making complex interactions simple. Iris holds an M.Sc. in Human Factors Engineering and B.Sc. in Computer Science from Technische Universität München, along with a B.Sc. in Psychology from Ludwig-Maximilians Universität München.
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