Building communities and reaching new audiences!
Matt Adams is an Audience Engagement Strategist at NPR, where he is always thinking of how a broadcast company can do more on the internet. His focus is on social media strategy and how to connect NPR with new audiences in creative ways, from community building to social audio.
Previously, Adams was a photo editor and later a senior producer working on National Geographic’s photo community known as “Your Shot”. He provided guidance on how to build communities and reach new audiences, while leading a small team that helped expand the growth of National Geographic’s community to 1 million members.