Streamlining the user journey in audio at Radiodays Europe 2022!
As Managing Director at Axel Springer Audio, Max Franke is building and implementing the group’s strategy to become the leading media company for audio journalism in German-speaking countries by 2025. He’s working across the group’s brands to launch new podcast formats and streamline user journeys.
Max Franke is Managing Director at Axel Springer Audio leading the audio activities of brands such as BILD and WELT. Previously, he demonstrated his enthusiasm for audio as Axel Springer’s Head of Music Products with digital publications such as Rolling Stone in Germany and Metal Hammer. As COO of Media Pioneer he impressively proved that premium audio is also a future-oriented business model.