Simon Gooch took over as Head of Sveriges Radio’s P3 in November 2021, combining the role with his position as Head of Music Strategy. He has a background as a strategist, journalist, DJ, and concert/festival promotor. In 2007 he joined Bauer Media’s Swedish operation (then SBS Radio) to lead the company’s digital strategy and in 2016 he was recruited to Sveriges Radio as Innovation Director. Originally from UK but based in Sweden for over twenty years he loves to talk about the future of audio, music, football and cricket.
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