We’re Not Sexy and we know it, but…
This talk was presented and hosted by the European Parliament. They discussed how the European union consists of 28 countries that have totally different political and social challenges, all of which need to be catered for. The European Parliament can offer studios with human and technological support for radio stations around to
Podcast – disrupting audio on demand
Podcasts will be for radio like Netflix is for TV. You can listen to or download them whenever you feel like it. You are not bounded for the schedule of radio channels anymore. Sarah Van Mosel, COO of Acast, USA said that the majority of young people don’t even have a radio
Listen to your screen, or watch your radio?!
RTBF is the leading Belgian French speaking radio group, which has experienced exponential growth over the last five years, they also oversee three television channels which had a market share of 22.1% in 2015. The purpose of this session is to demonstrate how their radio and television stations have successfully merged to produce
Radio in France
Benoit Cassaigne, Senior VP for Médiamétrie a national audience research company, gave an overall description of how the sector works in the country. This includes almost 900 operators, 20 national networks with 7000 FM frequencies. There is one public broadcaster in France and five private groups inside this, programming across stations is separated
Emotional Marketing
There are four elements to conveying a message with sound music, sound effects, silence and voice. She focused on verbal information. She undertook research into the importance of speech in radio Advertising – focusing on what happens in terms of attention and memory – and produced commercials with different intimations and speech rates. Participants’ heart
Radio stations need each other more than ever when facing global competitors’.
Graham begins by asking, ‘How do we ensure radio stays relevant for the youth? In a world where you can stream any song how can you make these stations stand out?’ The head of Radio 538 in the Netherlands, Menno Koningsberger, then takes the floor, stating that radio stations, ‘need each other more than ever
Talk matters in the UK
LBC was the first commercial radio station in the UK, but has only recently enjoyed real success. There are several reasons why LBC is now a serious contender to the BBC. First and foremost are the talented and opinionated presenters, among them some of Britain’s foremost politicians. James Rea, Managing Director, LBC: “Former
Download pictures from Radiodays Europe in Paris
If you follow this link, Photos , and use the password radio, you can access the photos, and even download them. Click on all galleries if you want to see photos from any day at the conference. Maybe you are there!
“Is a good story a bad story?”
For Haagerup, too many radio broadcasters focus on bad stories. Being critical is a really important tool but it is not the goal. Conflict, crooks and victims. Journalists come into broadcasting in order to solve problems. Bring bad guys to justice. Take down the authorities. We have turned news into drama. Good news happens in slow motion
The Early Bird…
Daniel states that the morning is the most important time for a radio station if a station wins your ‘first tune in' of the day, invariably it wins the rest of your day. We see this theory highlighted across consumer retail, as Daniel shows TV ads ranging from motorbikes to jeans, all focused