How to monetise your podcast
What do analytic platforms show? Globally the podcast market is 250m, 25% market growth. However, there is a podcast world outside the US. Podcast discovery was made easy on Apple due to podcasts being available on the home screen. In the rest of the world it isn’t so clear cut as Android
Podcast is dead, long live podcast
‘Podcast is Dead…this is a silly heading as we all know it is not’ Laurent F showed some video shows in France which don’t work as a podcast. One area of growth is taking video which can be understood without the sound – this is such a success that all stations in Radio
Winner of the British Podcast Awards: Fathers and sons
The winner of the first British Podcast Awards presented some of his hard hitting human interest podcasts. Hard hitting stories of everyday life focused on Fathers and sons. How he chose the people being interviewed, how their stories developed, where the stories took the producers and some of the difficulties they encountered
Podcast data, beyond downloads
A story about love, a universal story Pablo Fen tells a story of love and how he fell in love. He couldn’t tell the lady he had fallen in love as he had a lack of data. And so he went to talk to her partners and her friends to find out how
Trends in podcasting
The biggest news for the podcasting world is the shift by Apple in measuring audiences almost every aspect of the business and is the biggest shift at the moment. There continues to be sustained audience growth, big splits between the larger and smaller players. There is a belief that the bigger companies need a
Radio and podcasts, reaching new audiences
‘I might be making different podcasts for different parts of the world…for world audiences our podcasts are not catch up services’. 'Who killed Elsie Frost' and 'Body on the Moor' were taken out of radio programmes, given their own branding and made into a podcast. There are quite a few World Service podcasts,
Cop or Crook?
'I said no, never, no way…it will never work’ the trial of a respected policeman accused of corruption was the focus of Norwegians from everywhere after the success of a podcast, why? When Runar Henriksen Jorstad with Irina Tjelle was asked to make a podcast on a huge ongoing trial in Norway at
Someone Knows Something
At CBC it’s all about the audience – how do we grow, how do we attract young people, engage new and old listeners. With podcasting we are reaching audiences in new ways. For every show in TV you would brand a show so Leslie Merklinger brought this to CBC, branding their shows. The
Fighting for ears: remaining independent in a world of corporate podcasts
'The thing I noticed first about podcast was the freedom', WTF with Marc Maron was created because of this. There didn’t need to be a distinct mission statement said Brendan McDonald, Producer, WTF Podcast, he just applied experience from traditional radio. Three things the show needed were consistency, quality and contentment. There needed
The Guardian: The future of podcasting
Podcasting is an incredible news story. ‘The Guardian has been there from the beginning of podcasting’ Emily Bell was the pioneer in The Guardian and hosted the first podcast hit with Ricky Gervais, it launched the first 12 shows in November 2005. These were record breaking podcasts it had irreverence, a strange geekiness, an