Three-quarters of customer decisions are based on emotions. Ralph van Dijk, the founder of audio specialist agency Eardrum knows this well. How does one attract customers then? The answer is obvious for Ralph: through emotion, of which the most powerful is love. Why is love so important in the world of audio? Radio has

The room lit up as Gregory Cosman,  managing director at shoutcast, explained to a packed room the importance of making a “wow” moment for listeners. As echoed throughout the conference, Cosman emphasised that content is king, and is the best way for audio creators and producers to boost their audience and engage their

“I think we will look back at 2022 and there will be a before and after ChatGPT line,” says Daniel Anstandig, CEO and Co-Founder of Futuri Media, which introduced the first 100% AI-based radio station in RadioGPT. There is an obvious trend towards the use of AI, as more than 100 million

Nina Bendstrup is a sound designer and a mediator of a Danish music podcast “Split into Atoms” in which they focus on artists and their informal analysis of a track. She thinks that the secret of this format is the combination of storytelling and music theory. The key to their success is

“Your audio is not an outcome, the outcome is change,” says Ben Schuman-Stoler, the Director of Content at Blinkist, a company with millions of subscribers, who, thanks to this app, can listen to short summaries of non-fiction books in only 15 minutes. Blinkist is only one of three unique companies that focus

Countries adapting the DAB+ technology can benefit from its many benefits, however, they also face significant challenges. “Radio there is actually still alive,” Ole Jørgen Torvmark evaluates the situation. According to the first speaker Erwin Linnenbach, the managing director of Teutocast, the German DAB+ market is sitting between success and challenges. “Radio market in

Bababam's Sarah Toporoff introduced this session focusing on how essential diversity and equality are for a work success. “Inclusive hiring is not lowering the bar, it is opening the gate – breaking down the systematic barriers” said Faustine Ladeiro-Levent, the Head of Recruitment Marketing & Employer Brand, Diversity, Equity & Inclusion from the

Martina Rihova, CEO of Active Radio, touches upon the challenges which the audio industry is currently facing. “We often start to forget about the concept we are creating and rather focus on the technology,” she comments and adds that a technology-focused approach can lead to many mistakes. According to Rihova, the biggest

“Is radio ready for the future?” This was the biggest question in the session with Joe D’Angelo, Senior Vice President of Global Radio and Digital Audio, and Desmond S. Fuller, Senior Director of Hybrid Products, from Xperi company. Joe introduced their technology device in cars DTS AutoStage, which launched in 2020 for Mercedes. Nowadays,

More than two-thirds of respondents use digital audio in a 30-day span, a survey conducted by Mario Cabanas, the CEO of Targetspot, showed. These values are comparable to FM radio or video platforms and show more potential among audiences younger than 34 years old than the general population.  But how can we use