How to teach a new dog old tricks
Emerging creative formats, campaigns and innovations were on display in this session - inspiring an eager crowd. As Steve Van den Audenaerde put it, “you don’t have to be big, you can be small and successful with creative ideas.” Through strategic client management and data integration, the perfect execution can achieve monetization
How, and why, do we promote radio?
Niall Power is Head of Station Sound of Ireland's Beat 102 103 radio and often participates in radio promotion juries. He started his presentation with answering the question why we should promote radio. He stated that the main reasons are reach, talkability, market share, launching a new show and utilizing station platforms. He
A Georgian moth flying around the world
We all know about the butterfly effect but how about the moth effect? In 1997 Georgian author George Dawes Green had missed the atmosphere of the summer evenings he would enjoy on southern porches – stories shared with his friends and the moths flying around the porch lights. Therefore he created the
‘The car is a browser.’ Now radios are learning how to use it
Car technology and especially user-experience software in cars is thriving. With all the smart new innovations, “the radio should not only be easy to find, but also impossible to miss”, says Gwendolin Niehues from ARD. “The car is a browser,” was the opening statement of the first speaker Roger C. Lanctot, the director
Programmatic advertising – friend? Or foe?
What if you were able to broadcast specific ads for the area, filter them according to age, lifestyle and control their repetition? Paul Cranwell presents AdTonos – a multi-audio service enabling users to publish ads in radio, podcasts and even in video games. This UK-based company has grown its market in Europe to
Hybrid audio measurement is both brain and brawn
'How will audio measurement look in the future?' was the crucial question raised by Grant Blackley, Chief Executive Officer and Managing Director at Southern Cross Austereo, at the beginning of the session. “This is the first piece of the puzzle for Radio 360,” he said and welcomed Deb Hishon on the stage. Deb
James Rea in conversation
“There was never really a consideration that I would never be in the radio industry.” James Rea, the Director of Broadcasting and Content in Global, talks about his journey from a 16-year-old boy coming from a family of musicians to becoming a head of a well-known media and entertainment group, Global, with International
How to make money and feel good
Podcasting in Europe is forecast to grow by 35% this year, and will triple by 2027 in ad spend. So how can creators and producers of content capitalise on this new potential stream of ad revenue while ensuring brand safety on the path to monetisation? Sarah von Mosel, Strategic Advisor for iHeart
Welcome to Radiodays Europe 2023!
Peter Niegel, the general manager of RadioDays Europe, welcomed everybody to the great hall of the Prague Congress Centre, where the 3-day conference hosting over 1300 visitors takes place. After the musical performance from Czech singer Tea Sofia, the hosts Veronika Ruppert and Paul Robinson invited Peter Niegel to the stage: “The
Musical Acts of Monday Radio Night hosted by Czech Radio
Venue: La Fabrika, Komunardů 1001, 170 00, Prague 7 – Holešovice Time: Doors open 19:00, Live music headliner 20:00 Food, beer and wine courtesy of Czech Radio The musical programme of the Monday Radio Night party hosted by Czech Radio will be led by young talents determined to conquer the world. Czech Radio, public service