Radio needs to rethink its perspective
Martina Rihova, CEO of Active Radio, touches upon the challenges which the audio industry is currently facing. “We often start to forget about the concept we are creating and rather focus on the technology,” she comments and adds that a technology-focused approach can lead to many mistakes. According to Rihova, the biggest
Digital migration is happening right in front of your eyes
“Is radio ready for the future?” This was the biggest question in the session with Joe D’Angelo, Senior Vice President of Global Radio and Digital Audio, and Desmond S. Fuller, Senior Director of Hybrid Products, from Xperi company. Joe introduced their technology device in cars DTS AutoStage, which launched in 2020 for Mercedes. Nowadays,
Attention is the most valuable asset
More than two-thirds of respondents use digital audio in a 30-day span, a survey conducted by Mario Cabanas, the CEO of Targetspot, showed. These values are comparable to FM radio or video platforms and show more potential among audiences younger than 34 years old than the general population. But how can we use
How to teach a new dog old tricks
Emerging creative formats, campaigns and innovations were on display in this session - inspiring an eager crowd. As Steve Van den Audenaerde put it, “you don’t have to be big, you can be small and successful with creative ideas.” Through strategic client management and data integration, the perfect execution can achieve monetization
How, and why, do we promote radio?
Niall Power is Head of Station Sound of Ireland's Beat 102 103 radio and often participates in radio promotion juries. He started his presentation with answering the question why we should promote radio. He stated that the main reasons are reach, talkability, market share, launching a new show and utilizing station platforms. He
A Georgian moth flying around the world
We all know about the butterfly effect but how about the moth effect? In 1997 Georgian author George Dawes Green had missed the atmosphere of the summer evenings he would enjoy on southern porches – stories shared with his friends and the moths flying around the porch lights. Therefore he created the
‘The car is a browser.’ Now radios are learning how to use it
Car technology and especially user-experience software in cars is thriving. With all the smart new innovations, “the radio should not only be easy to find, but also impossible to miss”, says Gwendolin Niehues from ARD. “The car is a browser,” was the opening statement of the first speaker Roger C. Lanctot, the director
Programmatic advertising – friend? Or foe?
What if you were able to broadcast specific ads for the area, filter them according to age, lifestyle and control their repetition? Paul Cranwell presents AdTonos – a multi-audio service enabling users to publish ads in radio, podcasts and even in video games. This UK-based company has grown its market in Europe to
Hybrid audio measurement is both brain and brawn
'How will audio measurement look in the future?' was the crucial question raised by Grant Blackley, Chief Executive Officer and Managing Director at Southern Cross Austereo, at the beginning of the session. “This is the first piece of the puzzle for Radio 360,” he said and welcomed Deb Hishon on the stage. Deb
James Rea in conversation
“There was never really a consideration that I would never be in the radio industry.” James Rea, the Director of Broadcasting and Content in Global, talks about his journey from a 16-year-old boy coming from a family of musicians to becoming a head of a well-known media and entertainment group, Global, with International