Programmatic advertising – friend? Or foe?
What if you were able to broadcast specific ads for the area, filter them according to age, lifestyle and control their repetition? Paul Cranwell presents AdTonos – a multi-audio service enabling users to publish ads in radio, podcasts and even in video games. This UK-based company has grown its market in Europe to
Hybrid audio measurement is both brain and brawn
'How will audio measurement look in the future?' was the crucial question raised by Grant Blackley, Chief Executive Officer and Managing Director at Southern Cross Austereo, at the beginning of the session. “This is the first piece of the puzzle for Radio 360,” he said and welcomed Deb Hishon on the stage. Deb
James Rea in conversation
“There was never really a consideration that I would never be in the radio industry.” James Rea, the Director of Broadcasting and Content in Global, talks about his journey from a 16-year-old boy coming from a family of musicians to becoming a head of a well-known media and entertainment group, Global, with International
How to make money and feel good
Podcasting in Europe is forecast to grow by 35% this year, and will triple by 2027 in ad spend. So how can creators and producers of content capitalise on this new potential stream of ad revenue while ensuring brand safety on the path to monetisation? Sarah von Mosel, Strategic Advisor for iHeart
Welcome to Radiodays Europe 2023!
Peter Niegel, the general manager of RadioDays Europe, welcomed everybody to the great hall of the Prague Congress Centre, where the 3-day conference hosting over 1300 visitors takes place. After the musical performance from Czech singer Tea Sofia, the hosts Veronika Ruppert and Paul Robinson invited Peter Niegel to the stage: “The
Producing high-quality content with little effort
It’s all about data. But just having it is not enough; the key is knowing how to use it properly, and these three speakers knew exactly that. Head of digital development at FFH, a popular German radio station, Roger Hofmann found a way to use data to advance the idea of Radio Creator.
Podcasting: It’s a marathon, not a sprint
The session began with Andrew Davies, leader of one of ABC's digital teams, who said that the work on a podcast doesn't start with the first episode but with the idea. It is important to put all your effort into the podcast from the very start. As Andrew Davies says "It's a
Money for nothing, and your data for free
“There is a difference between good and bad advertising. The good one presents relevant information about things that I’m considering buying. The bad is only an irrelevant interruption in my life,” says James Cridland, the editor and founder of Podnews and the last speaker of the Audiodata Summit. In his “ultimate masterclass”
We built this city on (data and) rock ‘n’ roll
The collaboration of AI and humans How realistic is it to have a purely AI-driven newsroom? The founder and director of HEI-DA, Marianne Bouchart introduces us to various AI techniques that journalists use nowadays. By no means AI is able to replace humans - yet. However, Marianne gives us examples that show about
Reinventing news for the next generation
The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news. But how? There is no “one-fits-all“ solution, yet