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The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news.  But how? There is no “one-fits-all“ solution, yet

Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the

Introduction to podcast data analyticsIn this session, Sharon Taylor, the CEO of Omny Studio, Adam Javůrek, an online audience analytic, and Morna McAulay, data transformation and strategy specialist, discussed the importance of using the correct data in order to develop the content better. Sharon talked about data in podcasting in general. According to

“Tik Tok is not only about dancing and lipsync.” Radios have an opportunity to jump on this trend Even though TikTok is banned in multiple institutions, radios still need to build a presence on this platform to reach their audiences.  The first speaker of this panel, Dario Marčac, a Croatian TikTok star with over

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