“What happens when people aren’t watching the screen anymore? This is where audio comes in”. In this session, Mario Cabañas, General Manager of Targetspot, gives us a rundown of new ideas to adapt advertising and create revenue. For starters, there have been developments in apps that convert text, such as news articles, to audio,

The session Podcast and Monetisation brought to the stage the big question: how to make money from podcasting?  Joe Copeman, Global SVP Sales at Acast, highlighted the need to see podcasts as a brand of their own. Podcasting isn’t just an independent project that results from our passion.  Nowadays there is a lot of

This interesting session highlighted how two local radios - Radio Wuppertal in Germany and Radio Popolare based in Milan - covered challenging situations. Alessandro Gilioli, journalist and director at Radio Popolare, and Georg Rose, editor-in-chief at Radio Wuppertal, went on stage to show the audience the power of local radio in a

Radio has been around for more than a century. It has had to adapt to the times, constantly evolving. In the “Radio Summit” stage there were representatives from Portugal, Germany, Denmark and Belgium. Pedro Leal // Hedda Elisabet In Portugal, rádio Renascença  took a different approach to the pandemic. The decision was made to

Digital audio spots are more than just spots. Gavin Deans and Natalie Dooley from Media Central, Irish radio network, showed how their collaborative approach to advertising have innovated and made them “a one-stop shop”.  Deans explains that the DNA of their radio network is made of different components, such as music, lifestyle, entertainment and