How to build the best radio app!
Building a radio app should be child’s play but sometimes user experience comes last in the race to ‘just get it done’. This session looks at how you can offer your listener the best UX design, functionality and most importantly offer your commercial partners more.
Ana Ormaechea is a journalist and entrepreneur, specialised in voice and audio is speaking in this session about building a radio app. Audiolover, DJ and bass player. Currently Ana is Chief Digital Officer of Prisa Radio, developing Audio first Product Strategy for 30 brands in 13 different countries (Spain and LatAm) with brands such as Cadena SER, los40, Caracol Radio, WRadio.
In 2015, Ana founded Cuonda Podcast, the first independent podcast network in Spanish, awarded with a Google DNI Found and that was honoured with a Premio Ondas.
During 2010 she studied at the Human Computer Interaction Lab in Stanford University, focusing on voice interfaces. She has previously launched two other startups and has led different digital transformation projects in several media companies such as El Pais. In 2015 Ana was awarded a Tow Knight Fellowship at CUNY.